Once upon a time, businesses had one main place they needed to be present - The Yellow Pages.
Every house had one, and everyone knew that it was the source to go to in order to find relevant businesses. But now, there are literally thousands of places to look all across the internet.
So, given this expansion of potential information sources, how can you drive more customers to land on your site instead of with the competition?
Establishing a presence on as many digital platforms as possible can give your business more opportunity to reach more people, but there's more to it than that. It's not only where people search but how, with discovery behaviors also changing, evolving based on new habits and processes, and forging new trails of potential recognition.
To help you maximize your lead generation efforts, the team at Spinx Digital have put together this infographic, outlining a range of ways you can boost your online exposure. Hopefully it'll get you thinking about your various options.