If you're in marketing or public relations and are still not convinced there's anything to this social media thing, I urge you to view this 67-slide show entitled I AM THE MEDIA by Alain Thys. It will change your mind; it may change the course of your career.
Basically, I believe great PR started out on some level as great storytelling. I think it evolved into corporate one-way broadcasted jive. Now I think social media is bringing the storytelling quality back to life for our profession's best practitioners... if they have what it takes.
Moreover, this slide show should prove to you that the old ways don't work. Consider for example this one stat on slide 16 that comes from the global marketing officer of P&G:
In 1965, 80% of 18 - 49 year olds in the U.S. could be reached with three 60-second TV spots. In 2002, it required 117 prime time commercials to do the same.
Alain Thys, by his own account, is a founding partner of Futurelab, a management innovation boutique helping companies identify new profit opportunities in an ever more complex world. More on him is available here and here.
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