Aspiration and inspiration are the foundations for engagement on platforms like Instagram and Pinterest, but fashion, fitness and food porn are not the only inspirations.
Scroll through your Instagram feed and you'll eventually stumble upon some manner of inspirational quote, and this type of content can be very popular. They're not for everyone, but if they work for your audience, it may be worth considering how you can use quotes in your Instagram strategy.
The folks over at Quote.com analyzed more than three million Instagram posts containing quote-related hashtags (including #quoteoftheday, #quotes and #quotestoliveby) in order to find out what resonates with people the most, and which quotes generate the most likes shares.
They've compiled their findings into this new infographic - and they certainly raise some interesting considerations.
This post was first published on the Digital Information World blog