Marketers love the concept of taking over the web and going viral - but actually making that happen is no easy feat.
You can put hours of work, and thousands of dollars, into creating stellar content, and it still might not get much traction. Conversely, you could post a simple tweet and have it spread like wildfire.
So, what do we learn from this? That there's no one-size-fits-all formula to make your content 'go viral' - however, there's definitely some science behind virality that we can tap into.
A version of this post was first published on the Digital Information World blog.