6 Best Practices for Social Success
Allocate brand and digital budgets for social.Because almost 75 percent of companies that say they've "excellent, innovative work" in social media allocate from their brand and digital, suggesting a larger strategy at work.
Get outside helpBy and large, companies with successful social initiatives use a combination of in-house talent and outside agencies. In contrast, those with ineffective social programs usually go it alone.
Create distinct initiatives for each brandCompanies that are successful in social overwhelmingly create distinct initiatives for each of their brands. In contrast, most companies that lag behind run centralized social initiatives across multiple brands.
Set clear and measurable goalsConsumer are sophisticated with social media and are looking for compelling reasons to participate. more successful companies devise social with a goal of increased engagement, while unsuccessful companies use a more scatter-shot approach
Use tech to manage and measurable socialMost companies that excel at social and have revenue of $1Million+ use technology to mange and measure their success.
Be active on multiple networksCompanies that report excellent results from their social initiatives are active on an average of 5 social networks.
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