Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Snapchat users share more than 500,000 photos. Over 450,000 tweets are sent. Facebook users post 293,000 status updates.
And blog posts? Who even knows.
The volume of content created day in and day out is staggering, but a lot of it is boring, click-bait, low-quality junk. As we learned from a massive content study last year, the majority of content has no social activity and no inbound links at all.
No one reads it. No one shares it. No one cares.
Why? Because most content creators lack a workable content strategy.
"If you build it, they will come," simply does not apply in content marketing, where businesses are not only competing against their real-world business competitors, but against media companies, bloggers, influential writers and more.
If the purpose of all the effort and time (and money) you're putting into content creation is to drive sales, improve your company's reputation and ultimately build your business, you need a brilliant content marketing strategy to guide your efforts.
To help with this, Page Traffic have put together this infographic covering the A to Z of Content Marketing. This 40 point content marketing checklist is an awesome and highly visual checklist you can work into your own process as part of a smarter and more intentional content strategy. Use it (and have your teams use it) to ensure you've done all you can before sending your content out into the world.
A version of this post was first published on Inc.com.