As more data is being produced, and advertising, in general, is becoming more targeted, consumers are growing to expect that email marketers do the same.
With some 269 billion emails being sent every day, competition for inbox attention is fierce. To get your message to stand out, you need to create focused lists, specific messages, and send them at just the right times to ensure optimal opportunity.
So how do you personalize your messaging to each person, at scale? The team from Campaign Monitor have put together a checklist of key steps in this infographic. Hopefully these tips will help optimize your email process.
A version of this post was first published on the Digital Information World blog.