The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room.
It was one of those marketing ideas that I walked away from it thinking - Damn I wish I thought of that! (shout out to Andy Sernovitz who runs a blog by that name - http://www.damniwish.com/).
Many services started to pop up after that to create and host a social media news room for companies. But recently after writing Facebook Marketing for Dummies (due out in September by Wiley) it occurred to me why would I ever pay for that if I can create the same thing on Facebook for FREE!
Think about it. You can set up a Facebook Page for your business, use the Notes feature to upload all your press releases from your site automatically from your RSS feed (see chapter 5 of Facebook Marketing for Dummies), add a bookmarking service like Del.icio.us as an application or widget, add photos or import photos using the Flickr application and add Videos or import them via the YouTube application. And BINGO you have the same thing just using your existing social media presences and wiring them together and it's free!
But best of all you take your news room from being an island on your own website or worse hosted on someone else's website like on WordPress and move it to a place like Facebook where millions of people can interact, comment and discuss the news if they chose to do so.
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