The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people - they instructed bloggers to daily "borrow" ideas and themes from other leading bloggers and influencers in their industry. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content.
While this strategy may work for some, it is going to be short lived (it's also not surprising this recommended strategy came from someone who's been known across the industry to borrow and even steal content from others).
When you consistently "borrow" content from others, not only are you taking legal risks in regard to copyright laws, but you are also building the brand and ideas of the person or brand you are copying, versus your own. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others.
As with anything in life, just because you "can" do something doesn't necessarily mean you should. There are always ways you can cheat, beg, borrow and steal.
True leaders in any industry are the ones who do the work, and content marketing is no different. These are the people who tread their own path versus simply skipping along in the path others have trudged for them. In my opinion, this is what separates the good from the great - the status quo from the amazing and epic.
The truth is that there is no shortage of good, or even epic, content on the web today. The goal is not to create masses of content that looks, reads and sounds like everyone else. The goal should not be to copy ideas and themes from others so that you have masses of quantity.
What happened to providing value to your readers, listeners and views by...
- Being unique?
- Being relevant?
- Solving problems?
- Providing solutions?
For new businesses hopping onto the social and digital web, taking the advice of following status quo copycat content will do little to set you apart from your competition.
So, how do you create content that...
- Connects emotionally with your target audience?
- Differentiates you from your competition?
- Helps you rise above status quo?
- Enables you to stand out from the noise of yesterday?
Your goal is not to build a blog, website or business that is merely status quo, right? You want amazing customer experiences. You want customer relationships that are real, authentic, relevant and unique. You want a business that's built on what it is you have to offer that is unique.
Your blog should be a living, breathing representation of who you are, and what you have to offer. When you write amazing and epic blog content, people will remember it. They'll share it. They'll write about it. They'll link to it. And when they share, click, like and link, your friend Google will also fall in love with you and your blog. Traditional SEO is changing. What your customer thinks of your brand and content will show in the actions they take to share and engage with your content, or not.
If you want to establish thought leadership, trust and authority in your industry and niche, then build the brand of you, not the copycat version of someone else.
Take a listen to episode 225 of the Social Zoom Factor podcast for 10 tips to create epic blog posts that will keep your readers coming back for more. This episode is filled with strategies and tips you can implement immediately to start differentiating from your competition, increase brand awareness, generate more leads and even impact your bottom line.
Take a listen to episode 225 of the Social Zoom Factor podcast to learn the following:
- 10 tips and strategies to create epic blog posts for business
- Importance of blog post format, planning and goal setting
- How to identify 3 problems you can help your audience solve and create content to solve those problems
- Writing blog headlines that draw people in authentically and organically
- How to leverage your blog to tell compelling brand stories that connect with your audience emotionally
- Informing your readers early on in the content of what they are getting and ensuring the expectations are set properly and honestly
- Using visual images to grab attention and connect with your readers
- Backing up what you write about with facts, case studies and examples
- Including the YOU factor in your content to differentiate from competition and stand out from the crowd
- Why you must share your best content and not hold back the good stuff
- Importance of making content actionable
- Content Editorial Calendar Template (use this template to create your annual content calendar)
- Don't Build Your Business on Rented Social Media and Facebook Land
- 15 Tips to Build an Integrated Digital Platform that Works When You're Not Working! (episode 90)
- 7 Tips to Create More Discoverable Content
- 10 Stupid Social Marketing Tactics You Must Stop Now
- 10 Ways to Activate Your Audience (episode 124)
- 10 Ways to Monetize Your Blog & Digital Platform (episode 116)
- You Are the Media: 10 Reasons You Need a Blog (episode 111)
- Audience Analysis Worksheet
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor