Way back in 2010, when Michael Phelps was just another swimmer (hey, I kid), I decided to conduct what is arguably the most unscientific study known to mankind. Ok, perhaps there have been studies conducted that were even more unscientific but be that as it may, I posed a query to people on Linked In re: social media.
I asked one very simple, open ended question: "What's the 1st thing you think of when you hear the term 'social media'?"
I received some wide-ranging responses for sure, which heretofore I kept to myself.
Fast-forward to 2012 and I wanted to see if the public's perception of social media had changed in two years, which in many ways is not a long time but in today's frenetic, hectic world where things change every nanosecond, is a lifetime.
So I posed the exact same question: "What's the 1st thing you think of when you hear the term 'social media'?"
Once again I received a wide array of responses, some were the same as in 2010 while some were completely different and in one case, quite unsettling.
The one overriding answer however to the query "What's the 1st thing you think of when you hear the term 'social media'?" was Facebook with 32% of all respondents saying that when they think of social media, they think of Facebook. I find it fascinating that so many people immediately equate social media to Facebook. Talk about branding, that kind of subliminal branding, if you will, is priceless.
If Facebook is truly in that stratosphere where a brand is synonymous with the very product it offers, it achieved something very few brands ever do and would join some very elite company, joining the likes of Kleenex and Band Aid, to name a few.
All This Data And No Place To Go
So there I was with the data - the answers to my query, both from 2010 and 2012. I had received some fascinating replies with one in particular, as I mentioned previously, was somewhat disconcerting.
I very much wanted to share a sampling of the replies I received from each year but I didn't want to "just list them" in text form. Boring.
So I reached out to my man Lev Mazin, the CEO of AYTM, a leading market research company to create an Infographic to highlight some of the interesting answers I received including the aforementioned unsettling reply. Hint: in the infographic below it's the one with Chuck Norris attached to it. No, Chuck didn't answer mu query but his image seemed quite fitting given the reply in question.
Along with the sample replies you will also see the respondent's occupation and sex.
But Wait, There's More
When I approached Lev to create the infographic he came up with the idea to take this a step further. Lev's idea was conduct a brief survey, posing two questions to 500 Internet users on their use of social media now as compared to 2010 and also to gauge their thoughts on the future of social media.
Here's a link to the full survey results.
Without further ado, here's the infographic the guys at AYTM created:
Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a freelance copywriter/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,Twitter, LinkedIn or his website.