Is your 2016 marketing plan on trend? It may seem like every time you turn around there's a new marketing trend to figure out - and while it can be daunting to stay on top of what's new, it's important to realize which trends appeal to consumers. After all, they're the ones you are trying to reach with your marketing. So, take a look at some of the latest digital marketing trends that consumers love, and learn what your business can do to get your 2016 local marketing plan on trend.
- Consumers love mobile friendly websites because they're user-friendly and create a seamless mobile experience. In 2016, your website needs to be mobile-friendly.
- Live-streaming apps like Periscope and Meerkat have made it easier for consumers to connect with brands and businesses. In 2016, consider using one of these apps to connect with your customers. Your videos can be short and sweet, and best of all, you only have to have a cell phone or tablet to create and share them.
- Users love taking and sharing quizzes across social media sites and the web, and marketers are using them as a way to engage with audiences. Leverage this trend in 2016 by integrating quizzes and polls in your content marketing strategy.
Take a look at the infographic from ReachLocal below for more insights.
This post originally appeared on Irfan Ahmad's blog