The social media industry is facing immense change, from mounting pressure from outside organizations and evolving corporate social media policies to the rapid development of AI in social media marketing. Professionals are going to want to keep their skills sharp in 2025 and conferences remain a valuable tool for those looking to keep up with changes while figuring out the best content strategy. Conferences allow for social media professionals to meet with others in the field, hear about case studies and attend seminars to improve their craft. Keeping up with such skills is vital in the fast-changing world of social media, especially as formats change and e-commerce becomes more popular.
From general marketing conferences to those razor-focused on niche areas such as influencer marketing, these events will present case studies and best practices for different platforms while allowing for networking opportunities. This could prove especially valuable in the era of short-form content, as social media managers look to navigate a potential TikTok sell-off and the growing impact of alternatives, such as Shorts and Reels.
While 2025 is already halfway over, there are still valuable events for social media professionals to look forward to.
Top social media conferences in 2025
ANA Digital & Social Media Conference
July 14-16
Omni La Costa Resort & Spa, Carlsbad, California
This annual event brings together marketing professionals to discuss key areas of interest, such as gaming, influencer marketing, social media and AI.
Advertising Week
Oct. 6-9
New York
Advertising Week New York is an annual, four-day event that features speakers from across the advertising space, including social media marketing, and provides industry professionals with the tools they need to develop key skills.
VidSummit
Oct. 7-9
Dallas
A multiday event focused on content creation professionals, such as marketers, influencers and agencies. Speakers this year include Derral Eves, Julie Nolke and Jimmy Donaldson.
Digital Marketing World Forum
Oct. 13-14
New York
The North America event will center around topics such as search and media advertising, AI and digital brand strategies. Kerry-Ann Stimpson, group CMO at the JMMB Group and Alice Mitchell, vice president, global brand & digital innovation at Asics are among the speakers.
TwitchCon
Oct. 17-19
San Diego
The event allows for professionals to network, attend workshops and panels, among other activities. Activities include Creator Camp, a program with sessions on how to work with brands, grow community and create content.
