I was conducting hash-tag searches in Twitter and found one tweet that peaked my interest.
sengseng "Where/what are the "pheromones" in online/web organized societies?"
Now that IS a question. It's what every marketer needs to figure out to build their social network. It points to the fact that there is something we need to create in our marketing DNA to build attraction.
The best marketers all talk about relevant content. SEO experts talk about building routes and sign-posts. Brands experts talk about personality and experience. In it all, there is "pheromones".
Pheromones is the real attraction component in social media. It is the underlying component that gets you noticed. It is what brings the right people to you. Connections are made at a subconscious level. There may be an effort, or a lot of effort, to getting noticed. However, it is the pheromones that are the tipping point pulling a tribe together.
I think there is something in the way a blog is written and a voice comes out. It may be the way a comment is constructed. Could it be the pictures and images that enhance a profile or perspective?
I don't know that I have an answer to this, but it is an important thing to think about. sengseng, thanks for asking the question!
What do you think?
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