The focus of the new additions is video, with three of the providers specifically dedicated to video content.
The new additions – added to the more than 60 companies which are already part of the program – are listed as follows:
- Curalate helps brands sell more effectively online by getting more out of their content and audiences on Twitter. By improving the click-through experience, their software ensures that brands get the most value out of their "thumb-stopping" content on Twitter.
- Jebbit creates interactive content experiences built to amplify any advertiser's message, cause, project, or brand - transforming user attention and engagement into actionable data.
- VidMob is a creative platform that connects marketers with a global network of expert video creators, animators, and motion graphics designers who develop high performance video communications at scale.
- Vidsy offers a sustainable, long-term and agile content solution for brands to produce quality video advertising in an ever-changing mobile world.
- Marketers around the world use Animoto to turn content they already have into high-performing videos that stand out in a video-first world. Videos can be created from scratch, or using pre-built storyboards specially designed for reach and engagement on social media.
- Social Native's content platform creates consumer generated content on demand, that's cost-efficient and high quality, and paired with a world of data to help inform media buying decisions.
Video is a big part of Twitter’s growth strategy, so it makes sense to add more video providers to their partner program. Utilizing their platform expertize, Twitter says that brands will have greater access to “fresh and memorable” creative content options, which can help them stand out in busy Twitter feeds.
That could come in particularly handy if, and when, Twitter’s live-stream TV-like content builds significant audience – they’re already seeing success on this front with BuzzFeed’s “AM to DM” and Cheddar’s various broadcasts.
As Twitter's video efforts expand, working with these new partners could help brands tap into new opportunities - niche audiences that they may not be able to reach on other networks.
If you’re interested in working with an official Twitter partner brand to improve your campaign performance, you can get more information on providers, and the process, here.