As marketers adjust to a new way of life, Twitter makes significant efforts to guide brands through the global pandemic.
From COVID-19 guides to newly released platform features for marketers, there are a lot of new opportunities rising for brand growth on Twitter. Here are just a few of the major updates released over the past few months.
Twitter recently conducted a user survey to find out more about what they want, and expect, from brands in their communications during the COVID-19 pandemic.
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Video watch time is up, while people are generally still open to brand messaging, according to the latest COVID-19 usage insights from Twitter.
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Twitter has announced that it's testing out its own variation of disappearing, Stories-like updates, which it's called 'Fleets'
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Twitter is working on another iteration of its new 'Fleets' tool, which would enable users to create collaborative Fleets, its version of Stories.
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