Twitter has launched a new site to help media and publishing organizations get the most out of the platform – but it also contains helpful advice for pretty anyone looking to maximize their tweets.
The new site, called Twitter Media, includes resources and guides which detail how to use Twitter’s various features, and case studies highlighting best practices in action.
As explained by Twitter:
“Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical, featuring best practices from the most successful content publishers across Twitter, the latest information about new products and features designed specifically for content publishers, and an easy-to-navigate help section curating answers to the most common questions we get from content publishers every day.”
The site includes a heap of helpful guides for people who are either new to Twitter, or who want to ensure they’re making best use of the options available. For example, in the news media section, there are guides on how to cover breaking news events, how to gain followers, and how to boost engagement.
There’s also a collection of small info guides, starting from the basics and moving on to more advanced tools and tips.
If you’re long-time Twitter user, most of the basic elements linked to from the front page won’t reveal much new, but it’s definitely worth digging in a little further and looking through the various segments, as Twitter has provided a breadth of insights, ranging from the simple, to the more complex.
The platform’s also divided into specific sections for various specific fields, helping to narrow down advice relative to your key area of interest.
There are also links to Twitter’s various ad tools and elements like Media Studio, which will enable you to better manage your images and videos for re-use on the platform.
On the surface, it doesn’t seem like its adding a heap, but as noted, it’s definitely worth a look for anyone looking to ensure they’re making best use of the various Twitter elements, and generating the best results for their brand.
You can check out Twitter Media here.