Francois Gossieaux, Lois Kelly and Hylton Jolliffe have been looking at what we now refer to as social media and online community long before most people knew what Web 1.0 was. They've experimented, researched and reported on all the most important trends behind today's leading successes with online community and social media. A year ago or so, Beeline teamed up with The Conference Board, one of the nation's most trusted conveners of smart business people, to produce a hands-on meet-up and workshop for senior practitioners in New York taking place April 13 -14.
I'm going to be moderating a discussion on measurement and analytics which is a critical issue for where we are now â€" beyond setting objectives to how those results will be measured. This event should prove to be of the highest quality.
Next up is the annual Society for New Communications Research New Communications Forum, April 20-23 in San Mateo. The nice folks there have asked me to be on their Advisory Board, which is flattering, but I wouldn't want to miss this event at any rate. New Comm Forum has gathered such an intelligent mix of former traditional journalists, leading corporate communications and marketing executives, and social media pioneers that the content will once again prove both engaging and enlightening. At my first New Comm Forum two years ago, I learned about many of the tactics that we've employed successfully for our clients, and met some of the best-informed new media experts (a term I use guardedly) on the planet. Here are the details for both events:
April 13 - April 14, 2010
New York, NY
The way we do business has radically changed. Social media has spawned a new work culture, introduced new ways to
solve problems, provided a new playing field to market and sell, and required a new metrics to measure the successes along the way! This two-day learning conference is for people who have opened this social media Pandora box, and now ready to dig into the often ignored but imperative questions around predicting, measuring, building, maintaining, scaling and extending what has been started.
Through stories, hands-on small group exercises, and high-energy, thought provoking discussions you'll learn how to integrate social business approaches into high value functions like customer service, leadership, sales, customer acquisition and loyalty, brand experience, market and competitive intelligence, talent acquisition and development.
By attending this event you will gain insight into such areas as:
* The key competencies for managing in a social world: what they are, and how they affect fundamental business strategies.
* Staying ahead of the curve of emerging corporate social media best practices
* Utilizing social media to create employee-led innovation
* Use analytics to shape business strategy faster and better than your competitors
* Transform customer service with social strategies
* Change behavior through online business games
Don't miss your opportunity to uncover the emerging corporate social media best practices at this interactive and comprehensive two-day event!
San Mateo, CA
Don't miss NewComm Forum 2010, the premier conference for unlocking the power of the social web.
NewComm Forum will feature a who's who of social media experts and practitioners from leading companies presenting 40 sessions in five comprehensive tracks including: Online Communications & Communities, Social CRM, Markets are Conversations: From Theory to Practice, Understanding the New Media Landscape and NewComm Essentials.
Keynoters include: author Jackie Huba, Scott Monty, Ford; Jack Holt, US Dept. of Defense; Tim Westergren, Pandora and Neville Hobson, WeissComm.
Choose from 5 intensive ½-day and full-day pre-conference workshops and wrap up your Forum experience by planning your customized social media strategy and next steps in a one-on-one workshop with conference faculty.
Register now with discount code NCF100 to save $100!