The CMO 2.0 Conversations which I conduct over on the CMO 2.0 Site has been receiving a lot of great reviews - thank you for that! In order to broaden the conversation we have decided to expand the CMO 2.0 Conversations with key marketing influencers - those forward thinking authors and thinkers who CMO's should be listening to.
We will be announcing additional CMO 2.0 Influencer Conversations as well as new CMO 2.0 Conversations shortly, but for now we were hoping that you could join us for the following sessions:
- May 5th (YES THAT IS TOMORROW) at 1pm ET, we will be having a conversation with Rob Kozinets, who is Associate Professor of Marketing at York University's Schulich School of Business in Toronto, Canada. He is the editor of Consumer Tribes, a book that captures the diversity of international research on tribal marketing. Rob blogs over at Brandthroposophy. You can register for the event here.
- May 22nd at 10am ET, we will be having a conversation with Dan Ariely, the James B. Duke Professor in Behavioral Economics at the Fuqua School of Business at Duke University and author of Predictably Irrational. You can register for that session here.
We hope you can join us for those sessions as well as the upcoming CMO 2.0 Conversations with Pete Blackshaw, EVP of Marketing at Nielsen Online, and Porter Gale, CMO at Virgin America.
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