What are your marketing goals for 2018? Increasing website visitors? Boosting your lead gen program? Incorporating new tech like live-streaming or bots?
Each business will have its own unique goals, but to provide some perspective, LinkedIn has released a new report which looks specifically at the APAC region and what APAC marketers are aiming to achieve through their marketing in the year ahead.
And while there's a clear focus on LinkedIn (it is, after all, a LinkedIn report), it's interesting to note the key trends and focal points for APAC businesses - take a look at the below infographic for more insight.