There's a reason why brands choose the colors they do - because visual impact matters, and can play a significant role in brand perception. A lot of research goes into the psychology of colors, and sometimes there's a distinct advantage to using one color instead of another.
This infographic from Host Papa outlines how specific colors are perceived - and how you can choose the best colors to suit your business.
![What do Your Brand Colors Say About Your Business? [Infographic] | Social Media Today](https://www.socialmediatoday.com/user_media/diveimage/brand_colors_info.jpg)
A version of this post was first published on the Digital Information World blog.