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What makes a company great?

Published June 25, 2008
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What makes a company respected, special or important? Any ideas? If you're up for a challenge - please answer these three questions this week . I'll be relaying the most informative answers back to IBM's global marketing and communications team. Please leave your name, position and company details if you can, and feel free to use video or other media to respond :) I look forward to reading the responses!

1. What company or companies do you most respect? Why? What makes them special and different from others?

2. Has "what's important" changed over time? Did you respect different companies in the past? Why? What has changed?

3. What makes a company great? What characteristics are most important? How would you describe a truly great company?


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