Practically speaking, social media platforms are designed to be online communication channels. Communication is an interactive, two-way, organic process. If it's forced, it's obvious; if it's natural, it can produce modicums of trust and insight that can eventually manifest phenomenal relationships with time. Here's the real kicker, investing time and building relationship can be fun. Yes, fun and rewarding.
- Listening
- Learning
- Conversing
- Sharing
- Researching
- Following
- Investing
- Trusting
- Relating
- Acknowledging
- Doing
- Engaging
If however, you're not a fan of engagement and wish to alienate those persons that could have potentially followed, become a fan or friend, subscriber or any other term that indicates them as consumer of your content, than try this assembly on for size:
- Dismissing
- Ignoring
- Automating
- Refusing
- Assailing
- Boring
- Tiring
- Repulsing
- Preaching
- Annoying
So have you decided that social media is an arena in which you want to engage? When you step into that arena, you should do just that, engage. Yes, social media can be a waste of time if you're not purposeful, but on the other hand, it requires time of those followers, fans, friends, and subscribers. So don't waste their time. Make it worth their while, and yours too.