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My very good friend Steve Mann put together an interesting methodology for measuring a company's social media strategy risk and success factor. Very straightforward and objective, but near the end comes something that is not part of the measure yet experience suggests is a major contributor to success in any organization:
I've also considered adding a "Millennial Infusion" rating. What is the Make-up Millennials in your organization. Millennials and Gen Xers are digitally native and tend to have a higher propensity to adopt social tools than late and early stage boomers - although this is in no way a hard and fast rule. However, I don't have any data suggesting where the tipping point is on how many Millennials are needed to ratchet up adoption. Suffice it to say that the more the better.
For giggles I took the test on behalf of NewsGator, we scored a 23 and that puts us into the high end of the "medium SQ" range. The question that dragged us down from the high range is the one about innovation management, and this is a potential blind spot in the methodology that biases it to large companies. Simply put, I think we are strongly aligned to innovation as a core competency but unlike big companies we do not have a separate "innovation group" or tie compensation to innovation metrics, it's just something that permeates the entire company.
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