I'm certain no one reading this has ever uttered those words, but many can remember hearing this phrase from their parents. Regardless to your reaction to this little jaunt down memory lane, you should have this phrase in mind while creating and monitoring your social presence.
Think of your website, your Twitter page, your Facebook page, your YouTube channel, etc. as your house. And just like your own home, create some rules you intend to enforce and, most importantly, make sure those visiting your house are aware of the rules as well as the consequences of breaking them.
What Are The Terms?
- What must they do to leave a comment on your site?
- What rules do you have about foul language and who is the ultimate arbiter of what is "foul." (I suggest you go with the U.S. Supreme Court's ruling that "I'll know it when I see it" and make yourself the sole arbiter.
- Tell visitors the jurisdiction where disputes will be handled and the state laws that will be used. If you ship a widget to an individual in Alaska, I'm guessing you would like to enforce your widget's warranty right here in Colorado, according to Colorado law.
It's your house and you make the rules! Let visitors know what the rules are and the consequences of breaking them. Once you do that, you must enforce the rules you make - without exception. Create rules that are specifically tailored to your needs. Don't just copy and paste rules from another website. Even though your social sites exist in the virtual world of the Internet, you want to protect them and yourself as if they existed right here on Planet Earth.