If you haven't already started allocating money for your 2016 advertising budget, you're sure to start soon. But organizing a budget for the next year takes a little bit of extra savvy, as you have to predict what trends will be driving advertising strategies. If you predict too wildly, you risk losing tons of funds and looking like a naive, easily swayed marketer. If you allocate conservatively, you'll be left out of the contemporary marketing loop and look like a staunch, old dog advertiser.
While you work on finding some middle ground, here's a great infographic from MDG identifying the top trends to keep an eye on when working out your advertising strategy for next year.
A few major takeaways:
- While broadcast remains the white whale for many advertisers, expect spending for TV to stay the same while digital spend continues its steady rise. This year, 80% of TV spend was digital (so far.)
- We've heard it before and here we say it again: if you're not mobile-optimized, do it now. Immediately. 35% of all digital spend is mobile. The entire world is attached to their phones-shouldn't your brand be, too?
- Don't listen to what the Facebook naysayers say. According to this infographic, Facebook is still where most people spend most of their social network time. Whether users are on their PC or their phone, a significant sector of the time spent online is on Facebook. If you're not advertising there, you're missing some major brand awareness opportunity.