The simplicity and the power of the new online social media opportunity is astonishing. Students that are currently enrolled in higher education are a generation raised with much skill in regard to using, navigating and sometimes completely relying on the Internet. What's even more astonishing? The fact that more academic institutions are not taking the necessary steps needed to evolve to this new medium and solidify their establishment's name. Here at AgencyNext we've just uploaded a new whitepaper entitled Social Media Opportunities for Colleges and Universities: The Untapped Power of the New Media Era, in an attempt to help clarify some common questions.
The piece touches on the following subjects:
When is it time to consider an online community?
Defining the online relationship.
How social media can distinguish your reputation.
Getting involved in the current conversation.
Who can help?
Conversation? Yes, because today's online generation has little interest in a highly-polished institutional website broadcast sanctioned after much review by lawyers and public relations people. They prefer interactivity, fresh and timely content, a chance to hear from their peers whom they trust most (even when they don't know the people in the peer group personally). Would be students seeking answers online are looking for online communities where they can dialogue... ask questions, leave comments, read and respond to online impressions offered by peers and others.
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