5 Reasons Every Company Needs Email Marketing
- Acquisition: Customers acquired with email marketing are loyal and responsive. Use every channel to acquire email addresses so you can connect on a 1-to-1 basis.
- Retention: Email is the best channel for speaking directly to your customers because it is personal and economical. Use it to inform, promote, and show that you value their business.
- Sales: Email customers want to know about your company and products. Include informational messages along with promotions to encourage sales.
- Service: Emails allow your company to economically send personal messages to customers. Anticipate needs to simplify buying decisions and share the information via email.
- Integration: Encouraging people to share information about your company across channels is easy with email. Make the process simple and your marketing reach will grow exponentially.