Debra Ellis is a business consultant, author, and speaker. She specializes in showing companies how to improve customer acquisition and retention using integrated marketing and service strategies. Her latest marketing guide, 31 Ways to Supercharge Your Email Marketing, is a practical resource for marketers seeking better results with minimal investment. Her engineering background provides statistical insight to finding actionable data that can be used to grow companies and reduce costs.
She is recognized as an expert in marketing from direct mail to social media, customer behavior, and strategic planning. Her expertise is often tapped by media sources including: The New York Times, CNN/Money.com's Small Business Makeovers, Target Marketing, Multichannel Merchant, and MarketingProfs.
Her marketing guides include 31 Ways to Supercharge Your Email Marketing, Social Media 4 Direct Marketers, and Marketing to the Customer Lifecycle.
Debra loves the art and science of multichannel marketing. She is a student and teacher of the methods that transform shoppers into buyers and buyers into lifelong customers. In 1995, she founded Wilson & Ellis Consulting, a boutique firm specializing in creating strategies that make channels and departments work together to optimize the customer experience. Since then, she has worked with over a hundred distinguished clients such as Costco, Edmund Scientifics, Jacuzzi, Ross-Simons Jewelry, and The Body Shop.
Prior to founding her firm, Debra was instrumental in the record growth of Ballard Designs, Inc. while serving as Chief Operating Officer. Today, she uses her experience and expertise to show executives how to successfully navigate marketing channels and integrate activities to profitably grow their business. Her practical approach maximizes the return on investment.
213 ARTICLES BY Debra Ellis
- Feb. 2, 2015 How to Win the Small Business Social Media Time Challenge
- Jan. 26, 2015 The Business Success Checklist: Creating a Strong Foundation
- Oct. 24, 2014 How Social Media Evolved into a Service Channel
- Oct. 9, 2014 The Dirty Job of Growing a Business
- April 10, 2014 5 Secrets to Email Marketing Success for Small Businesses
- April 1, 2014 Google Field Tests a Gmail Change That's Good for Marketers
- March 28, 2014 Social Marketing's Future Moves Closer with the Integration of Wildfire and DoubleClick
- March 3, 2014 Esurance: Brilliant Marketing Strategy or Lost Opportunity?
- March 1, 2014 Gmail Continues to Challenge Email Marketers
- Feb. 4, 2014 How to Create the Conversations Your Customers Really Want
- Jan. 29, 2014 Get Ready for the Super Bowl: 5 Tips to Prepare for Social TV Participation
- Jan. 22, 2014 6 Reasons Your Facebook Postings May Not Get Responses
- Jan. 16, 2014 Leaders Hiding Behind Their Teams Is Not Leadership
- Jan. 14, 2014 The First Rule of Business Growth: Know Your Customers
- Jan. 7, 2014 8 Must Have Company Objectives for 2014
- Jan. 1, 2014 The Best of 2013: Social Media Activity [VIDEOS]
- Dec. 4, 2013 The Beginning of the End for Black Friday and Cyber Monday
- Nov. 29, 2013 5 Ways Service Can Improve Customer Retention While Reducing Costs
- Nov. 28, 2013 Creating a Social Media Dream Team
- Nov. 26, 2013 Top 10 Reasons Your Videos Aren't Viral
- Nov. 25, 2013 Best Practices: Using Email to Market Renewal Products
- Nov. 22, 2013 Three Steps to Creating Customer-Centric Viral Videos [VIDEOS]
- Nov. 21, 2013 How to Best Serve Self-Serve Customers
- Nov. 19, 2013 Social Network Site Loyalty is Risky Business
- Nov. 16, 2013 Lululemon: Corporate Misstep or Targeted Marketing?