Why Instagram Contests Rule - and How to Play by the Rules [Infographic]
Instagram contests can be a great way to increase brand awareness, and boost your following, while also providing you with UGC that you can use in other campaign elements and marketing efforts.
But just like parent company Facebook, Instagram does have a range of rules and regulations around their on-platform contests, which brands need to follow to avoid potential penalty.
And while Instagram's rules are not as stringent as Facebook's, you still need to be across them. To ensure your Insta promotion goes off without a hitch, check out this infographic from ShortStack, which outlines the different types of Instagram contests, and the rules relating to each.
A version of this post was first published on the Digital Information World blog.
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