LinkedIn is the preferred social media platform for B2B marketers at the current time. This may change in the future but currently, if B2B marketers have time for only one platform, then LinkedIn is the one they choose.
Recently I posted about some research from the first Investis IQ Audience Insight report 2013, that showed most visitors to corporate websites from social media platforms came from LinkedIn. This created some controversy in the social media community about the best social platforms for B2B marketing and the article got shared about 10,000 times on this site.
In reality each social media platform has its merits, such as the sheer scale of Facebook, the ability to distribute news quickly via Twitter and the significant growth in Google Plus and the SEO benefits it provides. In reality you would use all of these platforms. In my personal view the SEO benefits of Google Plus are very significant since B2B buyers frequently start with a search. However, when it comes to generating qualified leads and conversions most B2B marketers agree that LinkedIn is the current platform to use.
Below is a short set of slides on why B2B marketers prefer LinkedIn.
If you are a B2B marketer and want to improve your LinkedIn marketing, check out this previous Social Media Today article 9 ways to improve your LinkedIn marketing.