As soon as the term "content marketing" became a trending buzzword several years ago, companies began scrambling to pump out blog posts. After all, it's as easy as slapping some words together and hitting the 'publish' button, right?
There's a range of factors which will determine the success of your content, including length. Long-form content, which is typically described as being longer than 2,000 words, has proven to perform better, in terms of SEO and social shares, helping to boost visibility.
Check out the infographic below from SerpLogic which highlights the many benefits of long-form content, as well as a six-step process that details how to create it.
This post was first published on the Digital Information World blog.