Would you rather spend 15 minutes reading a blog post or five minutes watching a video on the same subject? Or perhaps you'd rather view the information laid out visually in an infographic.
No matter what your answer is to these questions, everyone is going to have different preferences, because everyone learns differently. This is why businesses shouldn't limit themselves to producing text content. Yes, blog posts are much cheaper to create than a video or an infographic, but multimedia content is an essential part of today's content marketing strategies.
Multimedia content can help boost your conversion rates and change how users interact with your social media accounts. Competing for people's attention is difficult, and because the human brain processes visual information much more quickly than it processes text information, multimedia content is a fantastic way to attract potential customers. That doesn't mean you have to overspend to create great multimedia content. Certainly you'll need to set aside a budget for some high-quality multimedia content, but it'll be worth your while in the long run.
Learn all you can about multimedia content so that you know who to hire and where to invest your dollars. Free information online will teach you about the different styles of multimedia content so that you can decide how to best spend your content marketing budget. Even simple videos answering frequently asked questions or giving how-to advice are great resources for small businesses to produce. Scroll down to check out a handy CopyPress infographic covering the styles of multimedia content and how to choose the style that will fit your business's needs best.
This post originally appeared on Irfan Ahmad's blog.