With the modern consumer now utilizing various devices and platforms in their discovery process, it's important for businesses to ensure that their website and content is optimized to provide the best impression of their organization and services, and meet the needs of the 'always on' generation.

Responsive web design is key in this effort. Responsive web design refers to the adaptability of your site and presentation across devices, ensuring that your content scales correctly and helps guide users through the process - as opposed to turning them away.

It's fast becoming an essential in today’s website building process. In the infographic below, the team from Spinx Digital break down some of the key elements of responsive design, and why it's so important for modern websites.