Today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement. An infographic from Brickfish
shows that on average, brands only answers 20 percent of messages that require a response or attention, while for those that answer it usually takes 15 hours on Facebook and nearly 8 hours on Twitter.
The smartest companies build stronger relationships on social media - keep scrolling to see why.