I am writing a piece on Social Network migration for my May Talent Zoo column. I have some ideas on why people leave a certain social network, or what drives them to join a new one, such as:
- Learning about a new social network from a trusted expert, like a blogger with experience in social networking
- Migration of a peer group, formal or informal to a new network, such as all of the employees of a certain company or a circle of friends
- Persuasion by a single influential (or very insistent) friend
I've created a brief quiz (just four questions) to try to get some idea of what motivates people to join or leave social networks.
I hope you'll take a moment to complete the quiz, and please leave your comments below, as detailed as you wish, on the question, so well stated by the Clash, "Should I stay or should I go?"
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