There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence.

To be fair, it may not be for everyone - if, for example, you sell products aimed specifically at an older sector of the market, it could be that you'd be wasting your time posting to a Facebook Page that no one's likely to read. But for the vast majority of organizations, having a social media presence can, if nothing else, add a level of credibility and legitimacy, and boost exposure potential and brand awareness.

But there's a lot more to it than that.

To help you get a better handle on the potential benefits of social media for business, the team from Three Girls Media recently put together this infographic overview of the various ways in which social media can help your brand.

Worth considering in your approach and planning.