We've all witnessed the phenomenon. People sitting at Starbucks with their laptops working. We've seen people in their cars, texting (while parked, of course) or talking on the phone.
The new office space of the 21st century is the on-the-go space. No longer are people holed up in stuffy offices, looking out over the city. People are in the midst of the hustle and bustle, making do with wherever they are to get their work done, on iPads, laptops and smartphones.
More often than not, people read newspapers online, the e-book is changing the way that booksellers do business and, to be honest, I'm always somewhat startled on the mornings that I find the new yellow pages book on my doorstep. Do people really still use them? Why are they still in print?
Why am I bringing these points up, you may be asking yourself? It's because while many social media coaches, consultants and strategists try to extol the virtues and necessity of having a social media plan in place, in reality, what most businesses really need is a mobile social media strategy in order to take their business well in to the 21st century. As a friend once said, we are in a renaissance period of social media. Soon, there will not be traditional advertising and digital advertising. It will just be advertising, in general, and it will all be done online.
With mobile marketing, customers can have access to your business 24 hours a day, 7 days a week, from virtually anywhere in the world.
If your social media strategy today is only geared toward traditional desktop Internet users, you're likely missing out on lots of business. To leverage the new wireless world, start focusing your social media marketing strategy toward mobile marketing.
- Get your business on social media mobile platforms: By creating profiles on mobile platforms such as Google Places, Yelp, Foursquare and even the mobile Yellow Pages app, you will be able to take full advantage of how your customers will be trying to find you online.
- Create a mobile website: By creating a website that is mobile friendly - with a quick loading time, mobile friendly graphics and navigation, you will be ready to tap into the mobile market
- Creating a mobile app: Different from a mobile website, a mobile app will let your users interact with your business services. You can create an app to allow users to schedule appointments, place orders or contact customer service. The possibilities are endless.
- Integrate QR codes and Blippar into your digital strategy
- Get into mobile advertising: Most people, as they walk down the street, are looking at their mobile phone and not up at nature. Use that to your advantage.
- Text Messaging: While open and click through rates for email are notoriously low, 95% of all text messages are read. So why are you still working on that email campaign?
In short, as more and more people use smartphone to conduct business, find information and make buying decisions, it is essential for businesses to tap into this technology in order to continue to reach potential customers, as well as retain past customers.
Mobile marketing means moving information from your business right into the hands of your customers when they want it and where they want it.