Interesting data shared by eMarketer today (link below) showing that younger women are heavily influenced by social media in terms of how they discover new products and brands.
"Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by "someone like me.""
It's a harbinger of what's to come.
Links:
Tags:
- e-commerce
- social media