Question To Ask Yourself: Are you focused on your customer experience?

Running a business, we are tasked with a lot of day-to-day responsibilities, but I sometimes wonder, do we focus too much on all but the one thing that truly matters...how our customer interacts with our business??

I recently wrote a post called 33 Questions To Ask Customers. The purpose here was to help us ask the right questions to better understand if we are providing a meaningful experience for our customers...

Are you doing enough of that? Do you understand how EVERY employee in your organization interacts with customers? Do you study how your customers interface with every facet of your business...from the telephone, to the website, to your twitter handle?

What I am doing: Being a small business, I interact with a small network of ongoing clientele. But I worry that I am not doing enough. Not communicating enough.

I worry that I've been too scatterbrained with all my projects that I am not focusing enough on the most important part of my business...my customers. That changes in 2011.

What about you?

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Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too...