Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. And if you stuck with mostly standard marketing concepts last year, you're likely seeking to do something more personal and targeted this time around.
Going more personal is the smartest thing you can do because it reaches families on a more emotional level. While you've likely done ordinary discounts on your products to attract people, what you add to this takes your marketing to a more appealing level.
At the core of this advice is some storytelling, using big data, and honing in on specific dad demographics.
Yes, it's true that dads aren't all alike, and it's a key aspect to focus on when creating something more personalized.
Take a look at some creative marketing ideas you can employ this year to make Father's Day more meaningful for your customers.
Using Storytelling in Marketing Videos for Father's Day
Last year, numerous major corporate brands brought storytelling elements into to Father's day marketing. For example, Toyota ran a "My Bold Dad" campaign that started initially during 2015's Super Bowl, then later expanded. The theme was emotional reunions between fathers and their older sons with connections to Toyota cars.
Using emotional storytelling is an effective example of how marketing works today for all holidays, and this works in different contexts with products you wouldn't expect. Companies like Dove and even TIME Magazine have run their own campaigns showing how powerful emotion is when you connect children with their fathers.
Using Big Data to Create More Targeted Marketing
You're starting to see companies use big data more often to find solutions to many business problems. If you've been experimenting with using big data metrics, don't hesitate to use it for finding marketing ideas. It can help for your Father's Day campaign this year by finding more targeted information on existing customers.
Most likely, you have many fathers in your existing customer list. Tap into this and find some targeted aspects you could use in your marketing. Some dads are into technology, some are more metro, and others are strictly macho.
This is only the beginning of father personality types in your list of customers - the more you know about them and what they want, the more you'll gear a message that attracts them intellectually and emotionally.
Doing more targeting also helps in optimizing for your social media marketing and for local search.
Hosting Live Events
While the above marketing methods work well to attract fathers to your products, why not have more in-person engagement as a way to get families into your store? Hosting live events brings fathers and their children together to celebrate the patriarchs of your local community.
These events could become barbecues or block parties to allow fathers in your city to network and bask in appreciation. Holding these events directly in (or near) your store also allows those fathers to find additional products. In this regard, it can work like a cross-sell formula where fathers find other items they didn't realize they needed.
Creating a Special Father's Day Section in Your Store
After you attract those fathers to your store, why not create a special section devoted to the holiday? Rather than having dads search for things they want in multiple aisles, lead them right to it.
Holding contests beforehand (through your social media marketing), you can let the winners come in and choose a free Father's Day product from your designated store area.
This post originally appeared on The Fried Side blog.