With video content skyrocketing in popularity online, an increasing number of businesses are looking to take advantage of this booming opportunity. Videos might be more expensive to produce, but the format also offers much more flexibility than what you're able to achieve with static images or text.
Whether you're looking for an advertisement, a how-to video, a product demo, or just a fun video to catch your clients' attention, you can do much more with this exciting art form.
In a recent study, Vidyard analyzed over 500 businesses, and over 250,000 videos, in order to get some perspective on how businesses are using video marketing to their advantage. Shorter videos tend to attract more viewers, but longer videos can still serve a purpose. Businesses that are leveraging video have an average of almost 300 videos in their library, showing how vital they are to modern content marketing strategies.
If you're interested in video marketing, read on to discover how you can use videos to your advantage.
This post originally appeared on Irfan Ahmad's blog