Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back. However, the Company has found a solution to this problem as well.
In one of its latest business moves, Facebook has acquired shopping search engine TheFind. This is being regarded as a major acquisitions made by the Company and came months after it had acquired Whatsapp.
So, what does this action of Facebook signify?
First Steps in eCommerce
Facebook was primarily being tagged as a social media platform since its inception. However, after being able to be the leader among the social media platforms, Facebook is aiming beyond it. While the acquisition of Oculus Rift hinted at the Company's dream of entering the world of virtual reality, the acquisition of TheFind marks the beginning of its venture in ecommerce. So, Facebook is now ready to make a greater push to sell goods from its own interface. And this surely is a huge news for the ecommerce industry.
Stepping into the World of Search
So, Facebook is all set to be the new ecommerce platform. However, this is not the only catch of the social media giant's acquisition of TheFind. The latter being a search engine as well, Facebook is setting its first steps in search, which is considered to be one of the major revenue garners in the world of the internet. So, it remains to be seen whether Facebook is able to pose challenges for some of the world's major search engines as well.
What Transformation will This Deal Bring to Facebook?
Once it steps into the world of ecommerce, Facebook is not expected to remain the same. The Facebook users will have the opportunity to enjoy both searching and shopping experiences when they log in to their profiles. Although the Company is yet to gain much on this aspect, but it is likely to continue its effort to emerge as a leading search and ecommerce platform as well.
Gaining from Search and Advertising
TheFind is known for its ability to offer some excellent shopping experience to the people. In its own words, TheFind had been providing "a shopping experience that's easy, efficient and fun - searching all the stores on the web to find just the right products you're looking to buy". However, there's something more that Facebook gains from this acquisition. The social media platform is already a leading player in the digital advertising industry. It aims to make the ad experience more suited for its target audience. Speaking about the deal, the Company said, "Together, we believe we can make the Facebook ads experience even more relevant and better for consumers."
How will Shopping become Easier on Facebook?
The acquisition of Facebook will ensure that people will be able to search and shop on the social media platform.
- Consumers can compare prices
- Shopping in local areas will be made easier
- Can search almost anything that is available on the web
So, people will not need to waste time going through different items, which are displayed on the internet. Instead, they can just log in to Facebook and check out the prices of an item on different websites, compare them, and go for the one that will help them emerge profitable.
With the acquisition of TheFind, shopping is set to become easier for the Facebook users. From now, in addition to the images and text in the ads, Facebook might also have the options from where the users can directly click on the ads or the call to action buttons provided there to purchase the stuff that they like. Thus, Facebook will have the chance to compete with the best ecommerce platforms in the world.
With the integration of ecommerce as well as search, Facebook is trying hard to fast carve out a niche for itself as a one-stop solution for people who are looking to use the online marketplace to buy something. Moreover, by acquiring TheFind, Facebook has before itself the wide horizon of the whole internet. Facebook users can have a comparative look at each and every product present on the internet to make it easier for the potential purchasers to find the best ones.
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