4 Content Discovery Platforms You May Not Be Aware Of
Curating quality content has long been a key element in my own social media marketing strategy, and every day I'm discovering more and more amazing material being published which I can then share with my audience.
Effective curation helps to build your presence in social and establish yourself, or your business, as a trusted resource and authority in your field. But in order to get the most out of this practice, you need your own trusted sources to pull content from.
For this, I wanted to share with you four sites that I'm currently using to discover amazing articles as part of my content curation strategy which you may not have heard of, but could prove equally beneficial in your own efforts.
1. Pocket Explore
The Explore function (currently in BETA) only seems to be available on desktop (different to the recommend function in the mobile app based on people you follow), but it's a search based discovery engine that'll bring some great stories to the fore.
Another recent addition to the app's functionality comes with their browser extension. When you add a site to your Pocket with the button, similar stories and recommendations will appear.
2. Post Planner
I was a bit late to Post Planner. Despite having an account for years, I'd never really delved in and realized its full potential until recently.
You can search in Post Planner by key terms and discover pages and accounts across Facebook and Twitter, as well as any articles based on those mentions. Importantly, you can also save these and build a feed of content to curate from.
It requires a little bit of refinement to your terms, but Post Planner can pull in some great pieces to share in a number of formats, and you can schedule them to be sent out via your social profiles in-stream.
3. Medium's Reading Roulette
As human beings we're not singular in our interests, so it's always important to be looking for stories to share that demonstrate a breadth of interests to move you beyond just the immediate area you are curating from.
Medium is a powerful publishing platform, but they also do a great job of bringing stories to the fore through functions like their Reading Roulette (found in the main navigation) tool.
These aren't necessarily stories on your particular theme, but you're sure to find something of interest.
One network I have been keeping an eye on is BeBee, which is billing itself as a professional network built on affinity, or shared interest.
While members can curate links, there's also a publishing function, which is accompanied by a discover tool. Here you can find a lot of original content on particular topics of interest.
While the user base is not huge yet, there is still some interesting content being created which will grow over time.
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