Video is quickly becoming the dominant medium online, and while video consumption on Snapchat and Facebook is on the rise, YouTube has maintained its position as the biggest hub for online videos for many years. Underlining this, the platform recently surpassed the milestone of 1 billion hours of video viewed every day.
The challenge for anyone who wants to take advantage of video online is that the competition is incredibly fierce. A stunning 300 hours of new video content is uploaded onto YouTube every minute, and this is spread across hundreds of thousands of channel owners fighting for every view, and every 'Like'. Finding an audience in this endless sea of content can be daunting, but the opportunity is simply too great to ignore.
Already 50% of business executives watch work related videos on YouTube and as of 2017, 75% of all internet data consumed online comes from video. YouTube has become an invaluable search engine to put you in front of the right audience - there are many channels that have built a trusting audience who will tune in regularly. This audience often ends up as qualified leads and customers, fueling the business that has captured their attention through video. So what can you do to stand out?
The truth is, there is no one hidden trick that's guaranteed to bring you success on YouTube. Many have tried and failed to 'go viral', while others have stumbled into internet fame that they never expected.
The good news is that there are some core fundamentals that are consistently evident when evaluating YouTube channels with a strong following. This infographic from Vlogging Guides details 68 tips to help you get more views on YouTube and find your audience.