Social media managers are a crucial component of a company's marketing team. With the tremendous power and popularity of social media platforms, business success can skyrocket, or plummet, due to interactions, campaigns, or multiple types of engagements on Facebook, Twitter, Snapchat, Instagram, and other outlets.
Overall, a social media manager is in charge of the strategy to promote your brand and visibility online. And equally important - they work to engage with your clients and customers to engender loyalty and propel support of your product and/or services.
A version of this post was first published on the Digital Information World blog