Getting Started with Riddle
- Opinion Poll: Ask a question and provide options your audience can choose from. Opinion polls are great at getting your audience's feedback on everything from products and services, to events and rewards, to the type of content they'd like to see more of
- List: A simple title and statement to setup the list, followed by a list of items. Lists often work best if they are funny, engaging, and touch on the issues that are important to your community. You could do a funny list on the top five reasons you never update your social media policies, or a more serious list on the top five things families can do to prevent teens from being cyber bullied
- Pop Quiz: You can ask a series of questions, each with two or more possible answers. Provide the correct answer, and an incorrect answer, as well as an explanation as to why the correct answer is right. Think NPR news quiz here. A great way to use pop quizzes is to quiz your community on the content you've recently published. Not only will it engage with the community, it will remind them of the content they missed (which they might then go back and look at)
- Personality Test: You configure personalities (that users don't see until the end). Then you create questions with multiple answers. For each answer, you configure an association to a personality from no association to strong association. When a person is through with the test, they get to see what personality they are more strongly associated with. Weird? No it's not. I guarantee you've done a number of similar test on social media, you just thought you were trying to figure out what Star Wars character you were
- Commenticle: Which is Riddles wordsmithing for an opinion poll about an article. The Concept is simple. Share a link about an article, then create questions related to the article to engage your audience. For example, if you recently published an article on social media policies you could create a commenticle asking how recently readers have updated their policies. It's a great way to get your community to take another look at, and apply deeper thought to your content.
Creating a Riddle
Creating Riddles is easy, and fairly quick, once you've figured out what you want to do. For our example, we're creating a commenticle on our recent post about the need to update social media policies. First, select a link to share, and then select an image from that link to display as part of the Riddle post.
There are a lot of options on Facebook for running polls, and quizzes, and there are any number of custom tab providers that offer a range of options. One of the nice things about Riddle is that it's platform independent. Since it's a link that's being published, you can share Riddles on any social media network. You can publish directly to Facebook and Twitter from Riddle. Alternatively you can copy the link to your riddle and publish through a social media management tool like Buffer or Hootsuite.
Once you have Riddles published you can view analytics about them from your Riddle account. For each Riddle you've published you can see the number of views, and shares as well as the number of people who have started and finished the Riddle. For opinion polls, comenticles, pop quizzes, and personality test you can also view results to see the percent of responders that selected each option.
Right now Riddle is free, though they are considering offering different paid service tiers in exchange for removing the Riddle logo from your Riddles. Each tier offers a different number of logo free riddles for a different price. You can read more about their pricing strategy in this article on their blog. At the start of the article, they reaffirm that they are committed to keeping a strong free version of their product. Lots of small brands will appreciate that.