Businesses both small and large know they have to be on social if they want to reach today's smartphone-happy customers. Large companies with big budgets who can invest in sophisticated content already have a leg up. What about the little guys, though? Organizations made up of small teams of multitaskers might be wondering how they can fit social media into already busy schedules and already strapped budgets.
To answer this question, let's ask others who have been in this position. Vertical Response surveyed 500 of its small business customers to ask, "How much time and money do you spend on social?" This infographic provides some crucial stats.
Did you know, for example:
- The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
- 55 percent of small businesses have blogs...and the average post takes about 1-3 hours to create?
- Most post on Facebook and Twitter several times of week...Pinterest and LinkedIn? Not so much.
- 26 bucks...that's the minimum that most small businesses pay per month on social media tools (such as content publishers and analytics).