Summer's about to hit the northern hemisphere, which means people will be out and about, catching up with friends, sharing moments. That also means increased sharing on social - according to Facebook, the rate at which people posted to Facebook via mobile last summer increased 26% on the rest of the year, while sharing of video content increased by 43%.
Video, in particular, is a trend you can expect to see increase again over Summer in 2016, with the introduction of Facebook Live for all users and the increased emphasis on sharing in-the-moment video content. But another element to consider this year is the Rio Olympics, coming up in August. As per Facebook's latest research, 63% of people who've shown an interest in the Rio Games have indicated that they'll be using their mobile device to stay up to date with the latest happenings, while 38% are planning to watch replays on their phone.
These are just two elements of Facebook's latest research into Summer trends, which they've incorporated into a new infographic (below). In addition to increased Facebook use and video consumption, Facebook's also identified some other key seasonal behaviors, including an increased emphasis on travel - with the top travel-related hashtags used on Instagram - and summer topics of interest amongst older users.
Facebook's also highlighted the Summer topics with the most posts, comments and shares from 2015, which were:
- Parks and forests
There's some interesting data in here - definitely worth consideration for those looking to maximize their seasonal outreach efforts.
You can view the original infographic and download the PDF here.