Unless you slept through 2016, you've probably have noticed how hot video content is.
It seems like all the major social media platforms launched video features in 2016, or at least improved upon what they already had. That's part of the reason why video is expected to make up 80% of all consumer Internet traffic by 2019, according to Cisco's Visual Networking Index projections.
Of all the video options out there Facebook Live and Instagram Stories may now be leading the pack, but since Facebook's user base is still slightly larger for the time being (1.86 billion versus 600 million), we're going to focus on Facebook Live here.
If you're not using Facebook Live for your business, you should be - this infographic from Salesforce outlines the opportunities of the option.
A version of this post originally appeared on Irfan Ahmad's blog.