Did you know that 9 out of 10 consumers want brands to share content online? In fact, a recent survey of 1,000 Americans showed that consumers trust content from brands almost as much as they do from established media.
Content marketing is a balancing act - you need to create content that's shareable but also trustworthy. Here are 7 ways you can walk the tightrope successfully.
Reflect Your Brand
The key to content shareability is balancing subjects that are interesting to your customers, while authentic and credible for your brand. 90% of consumers want to do business with companies that have values like their own and brands that target content around brand-relevant events with planned real-time content get four times more shares than they see on their average content.
Make It Inspirational and Educational
Customers seek out content for inspiration and education - and if you can do both, you've got a winning combination. The more someone can learn from your content, the more it's trusted and shared.
Take a look at below infographic for more insights.